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Solved: Rory Sutherland’s fourth quadrant
Sutherland’s latest TED talk leaves us with a question: what do we call the thing that provides a big effect at little cost?
Hi, I'm Dave Mulder. This is my website, where I write about user experience and product design.
Sutherland’s latest TED talk leaves us with a question: what do we call the thing that provides a big effect at little cost?